Cannabiz Advice: Gia Morón of Women Grow
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“Many people who are started in this industry have never ran businesses before. There are a number of skill sets that are needed. Cannabis is an industry that is still in its infancy stages. I don't think that any areas are over-saturated. I do believe that we need to spread the field as far as our expertise will take us. I recently met a young lady who is a bookkeeper. There are cannabis businesses that need bookkeeping. Cannabis is a cash business and dispensaries are looking to manage their books better. Helping folks understand what they need to do to become more sustainable works.”
Gia Morón is the Executive Vice President for Women Grow. She oversees the company’s day-to-day operations, internal and external communications, education programming, and strategic partnerships. She began working with Women Grow headquarters in January 2017 as Director of Communications, after transitioning from the Women Grow New York City market in 2016. With 25 years of experience in public relations, in 2012 Gia launched GVM Communications, Inc., a public relations, brand and business development firm. Her client base ranges from small to mid-sized businesses, non-profit organizations, entrepreneurs, authors and celebrity clients. Prior to launching her firm and working with Women Grow, she was a Media Relations Officer in the Corporate Communications department for fifteen years at the Goldman Sachs Group Inc.