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There is plenty of room and support, but you’ve got to be willing to put in the work. There is no road map here so be persistent, stay curious, and be patient. Start attending trade shows and conferences, join some local and digital groups and start networking! The best way to understand an industry is to talk to the people working in it.
Ozzie Ozkay-Villa is the founder of Oov Lifestyle – a community that empowers, educates, and entertains those curious about plant medicine via digital, print, and events.