My advice on business, regardless of industry, is have an exit strategy, work ON your business and not just IN your business, and outsource things you’re not good at to save you time & money: marketing, bookkeeping, accounting, HR, cooking, housekeeping, etc. Advice for the cannabis industry: find an under-served market or demographic, and make sure it’s something you’re passionate about. It’s not about money. It’s about your life.
Susan Rust is Founder of 4blooms, a California-based boutique marketing firm serving cannabis industry clients. Susan brings 20+ years of enterprise web development, creative design, operations, sales & marketing experience to the cannabis space. This very sound business advice comes from an interview in Ganjapreneur.
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