Antonio Frazier is the VP of Operations at CannaSafe, the first ISO licensed cannabis lab in the world and the leading market shareholder in California. He has a B.S. in Materials Engineering from Clemson and a Bachelor's of Science from Furman University. Antonio enjoys using his industrial, public safety-focused skills to forge the standards of a burgeoning industry; cannabis is just a huge bonus.
We caught up with Antonio to learn more about his role in the industry.
What is CannaSafe’s mission/goals?
We want to ensure that patients have access to safe and accurate products. We are doing this by leading the charge on cannabis profiling and providing data to regulators from the world's largest market.
Where do you see the cannabis industry in 5 years?
I see it being federally regulated to provide more access to patients across the world. It will likely be a blend of the pharmaceutical and food industries. This will be driven by all plethora of cannabis products we're already seeing in California. Flower will likely remain recreational due to the plant's various and challenges around defining dosage.
What has been the biggest challenge that CannaSafe faces?
The illicit market, which is a two-part issue. One, there isn't enough access to resources for most traditional operators to go legal. Second, the products in the illicit market are not tested and have proven to be the main source of the VAPI we have been seeing take over the news cycles.
What advice do you have for other labs, dispensaries, or the industry at large?
Invest in education. It's important that our industry's operators understand the challenges we face and how the industry has overcome in the past.
Where is the industry failing people when it comes to education?
We haven't done a good enough job of explaining why licensed products are more expensive. California has some of the strictest regulations in the world, and therefore the cleanest and highest quality cannabis products. These products are tested and regulated more than some baby foods and organic programs.
What educational tactics would you recommend to help customers as the industry continues to grow?
Health fairs. We need to organize and present information to the public like this country traditionally has. The patients with resources are well aware of what makes licensed products worth the higher taxes. The people in lower-income communities are certainly more susceptible to misinformation and have more unlicensed dispensaries in their neighborhoods.