Iyana and is the founder of Kush & Cute, a Cannabis accessories, lifestyle, & skincare brand. Since creating the company in August 2016, she has been immersed in all things weed and consistently stays updated on cannabis news, education, trends, new products, and more. She writes a blog to share her love for all things cannabis, talk about the community and organizations rallying to end its prohibition and educate others on all its various uses.
We caught up with the woman behind Kush & Cute to talk cannabis and more.
How did you get involved in cannabis?
I started working in the cannabis industry in 2016 as a digital marketing manager for an online head shop. Then after leaving that job I started Kush & Cute.
What is your mission with Kush & Cute?
My mission with Kush & Cute is to create products that start a conversation for women in cannabis or for women who are just curious about cannabis. Essentially my goal is to encourage more women to use and understand how we can use every part of the cannabis plant to heal multiple parts of body.
Where do you see yourself in the industry in 5 years?
No idea! Getting this far in this industry and being this deep in the cannabis industry now is a big surprise for me but I love it. My hope in the next 5 years is to have Kush & Cute in retail stores, cannabis and non-cannabis related, and to be able to travel to educate other women and women of color how they can use cannabis to improve their mental and physical health or create their own business. I would love to just spread the word about how much cannabis can help individuals and their communities.
What's the biggest challenge of working in the cannabis space and the biggest reward?
The biggest challenge is it's very competitive and it's not an easy job or easy work, but that's why you have to love it if you're going to survive. Also, funding and the financial side of the industry is a challenge, the fact that federal banks don't accept a lot of cannabis businesses as legit businesses is difficult and frustrating.