Samantha Montanaro is the Co-founder and COO of the women’s cannabis empowerment community Tokeativity. She’s a woman with a (weedy) plan and we caught up with her to chat about her journey and what’s next.
How did you get involved in cannabis?
I experienced love-at-first-toke when I was a teenager and could never understand why cannabis was illegal. I have lovingly consumed cannabis since, but after trying to find ways to treat my chronic pain due to scoliosis and osteoarthritis, I found that cannabis topicals were better than anything I had ever tried. My life was changed and I quickly became an advocate.
When cannabis was legalized in Oregon in 2014, I set in motion my business plan to launch a cannabis-friendly community events and full-service design company, Prism House. I found so much joy in bringing my practical skills to this burgeoning industry by amplifying the voices of the farmers, processors and producers.
Two years after launching Prism House, I met Lisa Snyder and we launched Tokeativity, which has since exploded into a massive network of women. I have been working in cannabis for almost 5 years now and am more passionate than ever about helping this movement of wellness, happiness and love for the planet continue. My teenage self wouldn't believe what I get to do every day. It is a true privilege and an honor that I take seriously.
What is your mission with Tokkeativity?
Tokeativity is the Global Cannabis Community for Women. We work to empower women at the root level and forward the normalization of cannabis through in-person and online events that break the stigma and shift dynamics in cannabis culture. Tokeativity bridges the gap between industry and consumer with chapters in the US, South Africa, Canada and Spain. The mission of Tokeativity is to gather cannabis-loving women to connect, learn and create together! We are expanding to 150+ new cities and are developing a new tech platform that supports our international community called ALTA.
Where do you see yourself in the industry in 5 years?
I see myself continuing to evolve and grow with the wave of legalization and expansion of the collective consciousness around humanity. Tokeativity will be in dozens of countries and the new ideas we have now will be established and supporting our mission in making radical change in the culture around feminine empowerment, cannabis legalization and consumption.
What's the biggest challenge of working in the cannabis space and the biggest reward?
The biggest challenges are regulatory roll outs in different jurisdictions and rampant misinformation about cannabis. These two things both make growth difficult and sometimes painful. But, the biggest reward is the amount of change I know is happening in individual's lives because of the spaces we create. Women are making radical change and choices in their own lives because they see other empowered women doing the same. We are all at a different place in our own lives, but something that has never been so true is that EMPOWERED WOMEN, EMPOWER WOMEN. We see cannabis as a catalyst in personal growth and discovery to assist in the walk towards happiness and health.