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Ozzie Ozkay-Villa is the founder of Oov Lifestyle – a community that empowers, educates, and entertains those curious about plant medicine via digital, print, and events.
We caught up with her to talk about cannabis and building Oov.
How did you get involved in cannabis?
I started exploring in 2016. When my youngest was about three I began re-introducing cannabis into my daily life as a way to manage anxiety and depression, but also as a way to relax after the kids were in bed. It made such a huge difference in my day-to-day life. I’ve always been open about our choices, and I truly saw this as just a natural alternative to pharmaceuticals and alcohol. It started with my desire to share this journey and empower other moms to try it as well. It calms my nerves and helps me focus my attention where it needs to be in that moment.
What is your mission with @oovlifestyle?
We aim to empower others to explore and experience new ways to enhance their daily lives physically, mentally, and spiritually. Oov is a platform and resource for those curious about integrating plant medicine into their daily lives. Right now, we do this through curated content and experiential events. We’ve got a few things rolling out in 2020 and we’re excited to keep expanding our vision and growing our community.
Where do you see yourself in the industry in 5 years?
I hope to see Oov grow into a full scale media platform where anyone interested in plant medicine can find relatable information and entertainment. I truly believe that experiences are the doorway to fostering long-term trust and loyalty. We’d like to continue creating safe spaces for positive dialogue and community building.
What's the biggest challenge of working in the cannabis space and the biggest reward?
Honestly nothing in this industry is easy, especially right now. Everything you would do for a normal business is 10x harder in this space. Restrictions on advertising, banking, and continuous changes in regulations make it difficult to keep up. It is particularly hard to watch small family owned businesses go under, and see the tears of those that have been negatively impacted by the war on drugs. At the same time, sharing those stories to bring awareness is a great honor.