Aubry Bracco

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theBluntness caught up last month with Vicken and Shant Jabourian of CannVerify to share unique story, cannabis verification business and the future of the industry.

We also had the chance to catch up with the Jabourians at MJ Biz Con last week and meet one of their biggest fans - Will of Blue Ridge Hemp.

Watch our video to catch up on the action and catch the Jabourians' advice for fellow cannapreneurs trying to make it in the industry below:

What advice do you have for fellow cannapreneurs trying to make it?

"Stay honest. Your integrity is everything. Don’t lie, because people can see right through it. Listen to your customers and give them what they want. Make sure you protect your brand…at the very least trademark your name. If you invented a new product, work on getting a patent to protect your creation. Lastly, don’t give up!"