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Cheri Sicard is an author, speaker, educator, activist. She’s the wonderful woman behind Cannabis Cheri and we caught up with her to learn more about her interesting journey to cannabis.
How did you get involved in cannabis?
I came late to the party when my doctor recommended it for a medical condition when I was in my late 30s. it cured that plus a few other things I didn’t know I was taking it for. I ditched a bunch of pharmaceuticals and never felt better. The more I learned, the more pissed off I became about how the government has lied to everyone about this incredible plant. In the course of 6 months I went from typical closeted smoker to outspoken activists and I have not looked back since.
What is your mission with @cannabischeri?
To empower the home consumer to harness the power of cannabis in the way that meets their individual needs, cause everyone responds differently. I want people to learn about cannabis so they know how to use it, so they have positive experiences with it, so they feel comfortable when advising their friends and loved one who might also be curious. Lawmakers make restrictive laws that do not benefit patients, such as arbitrary dosage limits. I want people to understand that they have the power to take control and use cannabis in the way that best meets their personal needs. Hence by online courses that teach consumers all about cannabis, how to cook with it, and we are launching a new course in a couple of weeks that even teaches consumers how to make their own skincare products and topicals infused with cannabis.
Where do you see yourself in the industry in 5 years?
Hopefully taking this crusade to empower home consumers internationally as more and more countries legalize and more dominoes of prohibition fall.
What's the biggest challenge of working in the cannabis space and the biggest reward?
The biggest challenge is all the bad information out there, often from even seemingly credible sources. For instance, a lot of publishers hire editors for their cannabis publications who know how to get website clicks but know NOTHING about cannabis, so there is a lot of nonsense out there for consumers to wade through. (For instance I recently had an editor of a medical marijuana publication advising patients inform me last week that a 5 mg THC dose is plenty for anyone, which is utter rubbish, it might be for some, but certainly not for most people. I have another wanting me to write an article on mistaken impression that people in California can go to farmer’s markets and bring home branches of fresh cannabis just like they do Brussels sprouts).
The biggest reward is helping someone dial in cannabis in a way that improves their life: helps them sleep, relieves their pain, helps them eat, helps them reduce or eliminate pharmaceutical drugs, etc. It does not get any better than that.
Do you have any advice for any fellow cannapreneurs?
You have to be innovative, creative, and a more than a bit of guerilla marketer, as cannabis businesses are not allowed to advertise and promote themselves like regular businesses. Also, whether you want to be or not, if you are in this business you are an educator and an activist, so take the tie and learn the fact and get involved in the issues that affect this industry. Please, give back. There are still so many issues that need help, from those still incarcerated for cannabis (my personal cause) to veterans access, medical research, compassion programs, safe affordable patient’s access, law enforcement and jury education, and so much more. If you are profiting from this industry it is important to support the issues that will help it grow and thrive and the people who paved the way for it to happen, some who remain behind bars.