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We checked in with DeJanae of Green Goddess Glow, "an educational platform sparking culture-shifting conversations around cannabis and self-care" for her take on what drives her and her mission in the cannabis space.
1. How did you get involved in cannabis?
Well, I grew up around cannabis, so to some extent I’ve always been involved with it. I grew up thinking that the pungent and aromatic smell of cannabis was simply my dad’s cologne. But I got more intentionally involved in this space after transitioning out of the entertainment industry and learning that it wasn’t conducive to the quality of life that I wanted to have. First, becoming a budtender, and then quickly learning, as many of us have who’ve visited a dispensary, that I wasn’t equipped with the knowledge or necessary training to support the growing cannabis consumer base. Thus, Green Goddess Glow was born and I felt a need for us to develop a deeper connection to the plant by understanding its grow process.
2. What is your mission?
Reclamation, conscious consumption, acknowledgement of our interconnectedness both within our bodies and without. Green Goddess Glow is a platform for sparking culture-shifting conversation around cannabis and self-care. Green Goddess Glow encourages mindfulness, conscious consumption, and spiritual activism by empowering women, and especially women of color, with the education they need to explore cannabis as a tool for healing.
3. Where do you see yourself in the industry in 5 years?
I’m currently going through phase 3 application process with the city of Los Angeles for a dispensary license. In five years, I see the doors open and myself successfully running and operating in a capacity that realizes and appreciates women, and is conscious of the tools that we all need to empower our self-care practices and connect more deeply to the plant. The Grow initiative will be in full blossom and I will be bringing community together in an intentional space to grow cannabis alongside fruits and vegetables, and other healing herbs. And hopefully ‘shrooms.
4. What's the biggest challenge of working in the cannabis space and the biggest reward?
The biggest reward has been navigating the space unapologetically, being in alignment with what I feel like is my highest purpose. And I’m so grateful to be in love with the work that I do and to be so passionate about it, because I know what it’s like not to be.
I think the biggest challenge has been moving past self-limiting beliefs, and they’ve shown up in so many forms, but I’ve learned to identify them and move through those lessons to arrive to the place I’m at now.