HerbaBuena Founder Alicia Rose Is a Leader in Conscious Cannabis

“Starting a cannabis company needs to come from total passion and dedication.”

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HerbaBuena is a cannabis company cultivating health, harmony and higher consciousness for people and planet.

Utilizing the magnificent power of cannabis and sacred plant medicine, they’re helping to redefine our relationship with healing, nourishment and pleasure.

We caught up with founder Alicia Rose to learn more about her path to creating a successful cannabis company.

How did you get involved in cannabis?

In 2014 I finally got up the courage to visit a few of what were considered top dispensaries in NorCal, and it was clear that there was a real need for a company who represented the qualities and standards of somewhere I would feel comfortable shopping, with products I’d feel comfortable consuming. Starting the company was really personal because my own mom had become a product of the devastating effects of a pharmaceutical cocktail she’d been prescribed. It was amazing to see what was possible when we used good, whole plant medicine to get her back to health.

What is your mission with HerbaBuena?

Our mission is to help cultivate greater health, harmony and higher consciousness for both people and planet.

We craft and curate products which define the highest expression of cannabis for the greatest healing potential. We focus on Demeter certified Biodynamic and regenerative farming principles (no indoor or light dep plants), and hold all products to an unwavering set of Quality Standards. All our products are traced back to source for craft quality, and are free from isolate, distillate, non-native terpenes, hydrocarbons, or artificial ingredients of any kind, including corn syrup. Astonishingly this precludes us from carrying the vast majority of products available on the market today, and reinforces our belief in the importance of this voice and ethos.

Note: we released the first Demeter certified Biodynamic cannabis in California back in 2015 to help establish a standard of quality by a trusted agricultural certification body.

Where do you see yourself in the industry in 5 years?

I see HerbaBuena continuing to be a leader in the conscious cannabis movement by helping to establish and maintain a higher standard for purity, quality and whole plant intelligence. In five years, I imagine that we’ll be successfully operating our flagship, immersive retail destination open in Sonoma County – and that it will be considered a hub for the highest expression of northern California cannabis. I also hope that by then, federal regulations will allow us to distribute our productions nationally and abroad.

What's the biggest challenge of working in the cannabis space and the biggest reward?

The biggest challenge continues to be the navigating investment in a world that’s currently being defined by investment bankers and the corporate market share, race-to-the-bottom approach that favors quantity over quality, and of course, the federal regulatory environment and banking.

The biggest reward is getting to work with extraordinary pioneers – our colleagues, peers, employees and customers – who believe as we do that cannabis is a powerful vehicle for positive cultural change. I also continue to be amazed, on a daily basis, at the truly miraculous healing properties of this plant.

Do you have any advice for any fellow cannapreneurs?

Starting a cannabis company needs to come from total passion and dedication to helping make a positive impact on the world. It’s far too difficult an industry to navigate right now if you don’t have a truly authentic product or approach.

Photo credit Brian Liu

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