Introducing the Future of Cannabis Retail

Tameka Kee

Educating the marketplace about cannabis is a team effort, and a consortium of leading cannabis companies are taking that on: literally.

Recently announced in Adweek, nine cannabis companies are banding together to launch the “Future of Cannabis Retail." Those companies are listed below.

In the Postmodern-created video that anchors the campaign, the narrator highlights the evolution of the marketplace from illegal and illicit to legal and hi-tech and full of opportunities for legitimate businesses. In addition, the campaign will feature an exhibit, website, and a social media campaign.

The microsite, at, offers new cannabis companies an opportunity to join the movement, watch the video, and read social media posts about the campaign. The consortium had a major presence at the MJBizConNEXT conference in New Orleans on May 9.

> Sneak peak of the “Retail Tech Experience” at the MJBizConNEXT conference ✨ It’s the last day to watch the Future of Cannabis Retail film in this mini IMAX style dome 👉 Booth 629!

> — Baker Technologies (@Try_Baker) May 11, 2018

Baker CEO David Champion summed up the collaborative effort to Adweek:

> “How can we operate differently than the world we’ve seen and in other industries? That’s through collaboration instead of competition and challenging and backstabbing.”

The consortium features the following companies:

Ecommerce platform Baker

Colorado dispensary Lightshade

Payment technology company Hypur

Cannabis database Confident Cannabis

Seed-to-sale software Trellis

Business intelligence Headset

Retail software Cova

Marketplace Rootery

Directory StickyGuide