Educating the marketplace about cannabis is a team effort, and a consortium of leading cannabis companies are taking that on: literally.
Recently announced in Adweek, nine cannabis companies are banding together to launch the “Future of Cannabis Retail." Those companies are listed below.
In the Postmodern-created video that anchors the campaign, the narrator highlights the evolution of the marketplace from illegal and illicit to legal and hi-tech and full of opportunities for legitimate businesses. In addition, the campaign will feature an exhibit, website, and a social media campaign.
The microsite, at https://www.trybaker.com/futureofcannabisretail, offers new cannabis companies an opportunity to join the movement, watch the video, and read social media posts about the campaign. The consortium had a major presence at the MJBizConNEXT conference in New Orleans on May 9.
> Sneak peak of the “Retail Tech Experience” at the MJBizConNEXT conference ✨ It’s the last day to watch the Future of Cannabis Retail film in this mini IMAX style dome 👉 Booth 629! #futureofcannabisretailpic.twitter.com/aELjcyBeTJ
> — Baker Technologies (@Try_Baker) May 11, 2018
Baker CEO David Champion summed up the collaborative effort to Adweek:
> “How can we operate differently than the world we’ve seen and in other industries? That’s through collaboration instead of competition and challenging and backstabbing.”
The consortium features the following companies:
Ecommerce platform Baker
Colorado dispensary Lightshade
Payment technology company Hypur
Cannabis database Confident Cannabis
Seed-to-sale software Trellis
Business intelligence Headset
Retail software Cova