Societal views on marijuana have shifted so rapidly in recent years that you can mark it using football itself. Technically speaking, the upcoming Patriots-Rams showdown is the first Super Bowl where home-state fans of either team can go buy some pot at a recreational dispensary at halftime. And yet, CBS has declined to air an ad about medical marijuana’s therapeutic properties during Super Bowl LIII next month.
And, since getting a Super Bowl ad rejected is the next-best thing to actually airing one, the ad’s rejection is not a big setback for either the legalization movement or Acreage Holdings, the cannabis investment firm that’s now getting plenty of press for itself, without spending $5 million to inject its branding into the championship broadcast. Sounds like a score to us.
You can watch the full public service announcement here.