I always appreciate seeing more mainstream platforms, in this case Universal Entertainment and MTV, picking up on the cannabis movement. It is essential that platforms that can influence the legalization and normalization of cannabis continue to do so. This press release about the stoner comedy How High crossed my inbox and seemed worth sharing...
Universal City, CA, September 25, 2018 – How High 2, the highly-anticipated sequel to the iconic and outrageous stoner comedy starring Method Man and Redman, began shooting today in Atlanta, with Grammy®-nominated artist Lil Yachty in the lead role. The follow up to the 2001 cult classic is produced by MTV and Universal 1440 Entertainment, the production arm of Universal Pictures Home Entertainment. How High 2 will premiere on MTV in 2019.
How High 2 chronicles two young “potrepreneurs” on a magical hash-fueled journey to fund their on-demand munchies delivery start-up. Lil Yachty plays “Roger, an entrepreneur and the younger brother of one of the protagonists from the original film.
“We are excited to work with the talented team at MTV to breathe new life into the How High franchise,” says Glenn Ross, General Manager and Executive Vice President, Universal 1440 Entertainment. “This present-day telling will bring newcomers into the world of How High as well as provide the same priceless antics fans of the original will expect.”
How High 2 is written by Alex Blagg (“@Midnight,” “Workaholics”), Neel Shah (“Powerless”), Shawn Ries (“Family Guy,” “Futurama”) and Artie Johann (“Big Mouth,” “Family Guy”) and directed by Bruce Leddy (*“*Last Week Tonight with John Oliver,” “MADtv”). Kevin “Coach K” Lee, Pierre “Pee” Thomas and Lil Yachty from Quality Control serve as Executive Producer, along with Brian Sher. Shauna Garr (How High) returns as a producer alongside Mike Elliott (Halloween II, American Pie: Band Camp). Josh Vodnoy, Morgana Rosenberg and Jason Goldberg serve as Executive Producers for MTV.
MTV is the leading youth media brand inspired by music, in nearly 180 countries and 450 million homes around the world, connecting with over 350 million fans across all social media platforms. A unit of Viacom Inc. (NASDAQ: VIAB, VIA), MTV operations span cable and mobile networks, live events, and the new MTV Studios unit, which produces original and reimagined content for SVOD and linear networks based on MTV’s library of over 200+ youth titles and franchises.
About Universal 1440 Entertainment, LLC:
The Universal 1440 Entertainment banner develops and produces live-action and animated productions for distribution in all media worldwide. Since its formation in 2005, the group has assembled an exceptional roster of animated family fare, including the Daytime Emmy®-winning Curious George television series for PBS Kids and Hulu; as well as the latest installment of the beloved The Land Before Time film series, The Land Before Time: Journey of the Brave. The group also has successfully built upon some of Universal’s highly celebrated live-action, comedy and drama franchises, Jarhead, American Pie, Honey, Bring It On and the terrifying Chucky movies as well as the epic sci-fi adventure hit Tremors. Projects currently readying for release include the next chapter in the Death Race franchise, Death Race: Beyond Anarchy and the newest installment of the Scorpion King franchise, Scorpion King: Book of Souls. Universal 1440 Entertainment is a production entity of Universal Pictures Home Entertainment (www.uphe.com).
Universal Pictures Home Entertainment (UPHE) is a unit of Universal Filmed Entertainment Group (UFEG). UFEG produces, acquires, markets and distributes filmed entertainment worldwide in various media formats for theatrical, home entertainment, television and other distribution platforms, as well as consumer products, interactive gaming and live entertainment. The global division includes Universal Pictures, Focus Features, Universal Pictures Home Entertainment, Universal Brand Development, Fandango, DreamWorks Animation Film and Television and Awesomeness. UFEG is part of NBCUniversal, one of the world’s leading media and entertainment companies in the development, production and marketing of entertainment, news and information to a global audience. NBCUniversal owns and operates a valuable portfolio of news and entertainment networks, a premier motion picture company, significant television production operations, a leading television stations group, world-renowned theme parks and a suite of leading Internet-based businesses. NBCUniversal is a subsidiary of Comcast Corporation.