World’s Largest Beverage Company Eyes Cannabis Drinks...Guess Who?

Coke and Aurora partnership would mark the first entry of a major non-alcoholic beverage maker into the cannabis space

Coca Cola apparently wants to share a drink with the weed industry.

According to [BNN Bloomberg Television](https://www.bnnbloomberg.ca/coca-cola-in-talks-with-aurora-to-develop-cannabis-drinks-sources-1.1138528 "BNN"), Coke is in talks with Canadas Aurora Cannabis to make the pause that refreshes more than just a blast of carbonated sugar.

We are closely watching the growth of non-psychoactive CBD as an ingredient in functional wellness beverages around the world, Coca-Cola spokesman Kent Landers told Bloomberg. The space is evolving quickly. No decisions have been made at this time.

Cokes possible foray into the weed industry comes as beverage makers are looking to add a trendy new ingredient - cannabis - as they watch their traditional businesses slow down in the face of marijuanas growing popularity and acceptance throughout the country.

Last month, Corona beer brewer Constellation Brands announced it had invested $3.8 billion to increase its stake in Canadas largest weed producer, Canopy Growth.

Molson Coors Brewing Co. is starting a joint venture with Quebecs Hydropothecary Corp. to develop cannabis drinks in Canada. Diageo PLC, maker of Guinness beer, is in [discussions](https://www.bloomberg.com/news/articles/2018-08-24/diageo-in-talks-with-three-canadian-weed-producers-bnn-says "Canadian Pot Stocks Jump After Diageo Reported Discussing Deal") with at least three Canadian cannabis producers about a possible deal, Bloomberg reported last month.

Then there is the New Belgium Brewery that released its Hemperor HPA in May 2018, not to be outdone by Lagunitas craft label - a non-alcoholic THC-beer infused beer.

Discussions with Aurora are focused on CBD-infused drinks to ease inflammation, pain and cramping, according to the BNN Bloomberg report.

Heather MacGregor, a spokeswoman for Aurora, Canadas third-largest pot company, told BNN Bloomberg that they have a specific interest in the cannabis infused-beverage space.

A partnership between Coke and Aurora would mark the first entry of a major manufacturer of non-alcoholic beverages into the market for cannabis-related products, noted Reuters, a space that up until now was a hunting ground almost solely for the alcohol industry.

Comments
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Moira Feeney
Moira Feeney

Editor

The thought of Coca Cola getting involved is indeed a bit scary!

THCLEGALGROUP
THCLEGALGROUP

Editor

Very exciting (worrying?) development.....

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